A Performer in Marketing
LEAD BRAND AMBASSADOR
PINCH ME; I'M DREAMING
Rooted in Racing
I fell in love with Porsche when I was a teenager, spending countless hours playing a PC racing game called Need For Speed: Porsche Unleashed. Without knowing it, I was developing a foundational knowledge of the legendary brand's history and vehicles. I never imagined I would be working for Porsche Cars North America. My time as an Experiential Marketing Lead and Brand Ambassador was focused on building community within existing and aspiring consumers while understanding innovation in line with the brand's mantra.
NEW VEHICLE DELIVERY
2021 Carrera S
Having both the corporate headquarters and experiential attraction in Atlanta means that PCNA is a destination for Porsche owners and enthusiasts from all over the world. From VIP clients to young children, all of our guests received a 5-star, personalized experience. One of my favorite touchpoints was the New Vehicle Delivery Program or "NVD". Here, we unveiled what enthusiasts had so anxiously awaited while keeping all the logistical and operational challenges out of sight and mind. This was more than a car; this was years of hard work and emotional fortitude culminating in one glorious moment.