A Performer in Marketing
ENTERTAINMENT COORDINATOR
DEPARTMENT DATA
How It Adds Up
+300%
Growth in ticket allocation since entertainment team launch post-Covid reopening.
+52%
Budget increase of Entertainment Department as a direct result of increased focus on entertainment production.
12
New roles opened as a result of Entertainment Department growth since July 2020
THE FANTA FAIRIES
Bringing the brand to a new generation
Transferring these characters from my brain to reality was a project requiring multiple months and outstanding support from an amazing team of individuals. The project goal was to create branded characters to reach guests and increase brand loyalty in younger markets. Children and adults immediately flocked to these fairies upon launch and they have become a permanent facet of the brand in Atlanta. I am happy to introduce you to the first three Fanta Fairies launched at the World of Coca-Cola in Atlanta, on December 18, 2020.
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Introducing: Fantazia, Fantazmo, and Fantana!
(Fanta Orange)
(Fanta Grape)
(Fanta Pineapple)
THE SUPERFANS
Your Guides Into Our World
The Superfans are responsible for an array of duties. From photo opportunities and skits to attraction information and directions, the Superfans are your brand ambassadors! Part of my responsibility was to innovate and add distinctive branding to these preexisting concepts.
Host of Live Shows
Entertains and gives information
LIVE PRODUCTIONS
Musicals and Skits
As a performer, it was very important to me to get our live shows back up and running post-shutdown. I was able to safely audition and recruit talent, as well as play a role in show design, tech, and choreography. Communication between performers and management was crucial. There were 6 teams involved in completing these projects. The breathtaking results were a reflection of the brilliant minds behind them.
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