A Performer in Marketing
ENTERTAINMENT COORDINATOR
Brand Magic
Experiencing the Difference
THE FANTA FAIRIES
Bringing the brand to a new generation
Transferring these branded characters from ideation to reality required multiple months and outstanding support from an engaged team of individuals. The project's goal was to create personas to reach guests and increase brand loyalty in younger consumers. Children and adults immediately flocked to these fairies and they have left an unforgettable legacy. I am happy to introduce you to the first three Fanta Fairies launched at the World of Coca-Cola in Atlanta, on December 18, 2020.
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Introducing: Fantazia, Fantazmo, and Fantana!
(Fanta Orange)
(Fanta Grape)
(Fanta Pineapple)
THE SUPERFANS
Your Guides Into Our World
The Superfans are responsible for an array of duties. From photo opportunities and skits — to attraction information and directions, the Superfans are your brand ambassadors tasked with bringing back the magic! Part of my responsibility was to innovate and add distinctive branding to these preexisting concepts.
Host of Live Shows
Entertains and gives information
LIVE PRODUCTIONS
Musicals and Skits
As the experiential marketing lead, it was imperative to get our live shows back up and running post-shutdown. I was able to safely audition and recruit talent, and play a role in show design, digital communications, tech, and choreography. There were 6 teams involved in completing these projects. The breathtaking results were a reflection of the brilliant minds behind them.
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